MSL
Teamwork really makes the dream work. This was evident when asked to film 7 DJ’s in 7 different cities, promoting 7 products for Technics in the space of 2 weeks, with an output of 97 final films. Everyone really pulled together to make this 50th Anniversary campaign work.
Our friends at MSL had planned for each artist to perform a 10 minute DJ set using a limited edition turntable. The 7 sets would be compiled into 1, with each flowing into the next, all the while animation reflecting the beat would animate in a bold colour to emphasise the product range.
This project took the collective expertise of the entire team, from the pre production planning, to the final polish – and everything in between.